Samuel

Samuel's love of sport started young, playing academy football and competitive sprint canoe. That early spark for training and team never faded, it grew into a full-blown passion for fitness, and later, coaching Olympic weightlifting in the UK.

Today, Samuel's own goal is simple: stay robust and athletic. He believes being fit means building the physical and mental engine to do what you want, when you want, how you want, and being healthy means fuelling your body right to live well, day to day. He brings this same structure and accountability to every client, whether they're learning weightlifting technique, chasing a new personal record, building off-season strength for their sport, or working through pain and mobility issues. Samuel specialises in off-season strength, because the bigger the base, the sharper the sword when it's time to perform.

What Samuel loves most is watching clients build autonomy, developing the strength and confidence to take their health into their own hands. He has a proven track record helping athletes and everyday clients alike break through plateaus, right when they feel stuck. His clients know him for leaving no stone unturned on technique, right down to predicting their PRs before they hit them.