Phil

Phil is a performance-focused Personal Trainer who first discovered the power of fitness through the British Army. Since then, he’s racked up two decades of experience across ultra-endurance sports, mountain biking, Brazilian Jiu Jitsu, rowing, and MMA - all while helping everyday individuals become leaner and stronger.

He specialises in coaching driven men who want to cut body fat (15% or lower), drop 10kg or more, and look like they belong on a magazine cover without giving up everything they love! His clients aren’t just after six-packs, they’re busy professionals, husbands, and dads who want to lead from the front and become role models their families are proud of.

But it’s not just about physical changes. Phil believes real transformation starts in the mind. Despite finishing formal education 25 years ago, Phil recently completed an MBA to prove that grit, focus, and consistency apply just as much to the mind as they do the body - and that you’re never too old to level up.

When he’s not coaching or studying human potential, you’ll find him dragging a sled across the Arctic (for charity, obviously), dodging mayo like it’s radioactive (don't ask), or running men’s fitness retreats to push lads beyond what they thought possible - physically and mentally.