Wendy Riddell

Head of NUTRITION | Director of bootcamps



Originally from Scotland, Wendy has lived in 8 different countries over the past 17 years. Aside from being the Director of UFIT Bootcamps, Wendy is also a degree-qualified nutritionist with 18 years of experience. She runs the highly popular UFIT Clean & Lean Challenge, which successfully helped thousands of people lose weight and develop healthy eating habits. Wendy is also a fully qualified personal trainer and bootcamps coach, with experience in running fitness programs in Australia and Singapore.

Wendy’s wellness philosophy is to stay healthy instead of fighting disease, with nutrition and exercise playing a key part. After seeing many people around her struggle with bad health, Wendy decided to pursue a career in disease prevention, with the goal of keeping it simple and sustainable for people with busy lives. Wendy believes in working closely with her clients to personalise a nutrition plan with regular reviews, monitoring gut healthy, hormonal balance, stress and sleep levels to achieve the perfect equilibrium.

Previously, Wendy spent 2 years working in Azerbaijan with an NGO that worked with children’s orphanages. This gave Wendy an eye-opening experience on the nutritional disparity situation across the world.

Wendy is also a regular Cross-Fitter, and has competed in multiple obstacle races, half-marathons and cycling races in Singapore and in the UK. Wendy is a great believer that anyone can achieve anything with the right support. “I can, and I will.” is one of Wendy’s favourite phrases. She has four young children and understand first hand the challenges of balancing a healthy lifestyle with the demands of daily life.


  • BSC Nutrition – Robert Gordons University Aberdeen

  • ACE qualified personal trainer

  • Kettlebell training (advanced level)

  • Crosscore trainer

  • Thump-boxing trainer (advanced level)

  • Pre and post-natal nutrition

  • Sports nutrition



Patsy Soh is a NZ Registered Dietitian with 15 years' experience. 

Patsy started working at Changi General Hospital and quickly gained clinical experience in seeing patients with diabetes, high cholesterol, gout, kidney disease and weight management. 

After working for 5+ years in an acute setting hospital, Patsy moved on to the corporate world to work for Nestlé Singapore, one of the largest food manufacturers in the world. Subsequently, she returned to the clinical field of nutrition but this time it was to conduct research on pre-term babies.   

As a dietitian, Patsy believes in a holistic approach to fitness and wellness. To this end, Patsy is completing a FISAF (Federation of International Sports, Aerobics and Fitness) course to be a Personal Trainer to equip her to give exercise prescription in addition to dietary advice. She especially loves helping parents get back their fitness and back to a healthy body weight. Patsy is excited to be at UFIT to help others achieve their weight loss/maintenance goals through sound nutrition and exercise prescriptions.

Patsy is an avid sports person and especially loves running and is always looking to improve her PB times.


  • BSc (Human Nutrition), University of Otago, New Zealand in 1996

  • PGrad Dip Dietetics

  • MSc (Human Nutrition)

  • FISAF Personal Trainer (in progress)

Pamela Ibarra




I initially started my college studies in Engineering. 2 years into the program, I knew it wasn’t my calling. After spending a year in the US, where I was part of an inspiring bootcamp community which changed and impacted my life in a very positive way, I went back to Mexico and did a 5-year degree in Nutrition (with a clinical approach) and enjoyed every minute of it. I’m now a Level 2 Anthropometrist (body measurements) by the International Society for the Advancement of Kinanthropometry (ISAK) and a Certified Personal Trainer.

Aside from 2 internship programs in Buenos Aires, Argentina and in Valencia, Spain, I’ve worked as a Sports Nutritionist in a private university in Mexico, and was in charge of multiple disciplines including basketball, football, track and field, swimming, and tennis. I’ve done private and corporate nutrition consultations for weight loss clients and amateur athletes, and I’ve also ran an outdoor bootcamp in Mexico for almost 7 years – it is amazing how it never gets boring!

Being healthy to me means you are balanced, you feel amazing, and you give your body what it needs to function properly. Nutrition here, plays a BIG role, because it’s the main fuel for our body. If we feed it with the right fuel, we can achieve unbelievable things. Of course, talking about physical health, moving enough everyday, and taking time for rest is very important as well. 

Giving practical examples and practicing what I preach are the top 2 things I do to lead my clients towards health and wellness. I guide them through a lifestyle change that will stick with them for life, not just for several days or weeks. This means teaching them to deal with everyday choices and habits, and working together to make their choices a little bit better everyday, until everything is balanced. It’s really amazing how can small changes can make a big difference, and make people happier, healthier, and feel better. 


  • B.A. Nutrition and Wellness 

  • Level 2 ISAK Anthropometrist 

  • NSCA Certified Personal Trainer

  • Bands, Balls and More – The Cooper Institute

  • Sports Nutrition