Wendy Riddell

Director of bootcamps | clean & lean manager



Originally from Scotland, Wendy has lived in 8 different countries over the past 17 years. Aside from being the Director of UFIT Bootcamps, Wendy is also a degree-qualified nutritionist with 18 years of experience. She runs the highly popular UFIT Clean & Lean Challenge, which successfully helped thousands of people lose weight and develop healthy eating habits. Wendy is also a fully qualified personal trainer and bootcamps coach, with experience in running fitness programs in Australia and Singapore.

Wendy’s wellness philosophy is to stay healthy instead of fighting disease, with nutrition and exercise playing a key part. After seeing many people around her struggle with bad health, Wendy decided to pursue a career in disease prevention, with the goal of keeping it simple and sustainable for people with busy lives. Wendy believes in working closely with her clients to personalise a nutrition plan with regular reviews, monitoring gut healthy, hormonal balance, stress and sleep levels to achieve the perfect equilibrium.

Previously, Wendy spent 2 years working in Azerbaijan with an NGO that worked with children’s orphanages. This gave Wendy an eye-opening experience on the nutritional disparity situation across the world.

Wendy is also a regular Cross-Fitter, and has competed in multiple obstacle races, half-marathons and cycling races in Singapore and in the UK. Wendy is a great believer that anyone can achieve anything with the right support. “I can, and I will.” is one of Wendy’s favourite phrases. She has four young children and understand first hand the challenges of balancing a healthy lifestyle with the demands of daily life.


  • BSC Nutrition – Robert Gordons University Aberdeen

  • ACE qualified personal trainer

  • Kettlebell training (advanced level)

  • Crosscore trainer

  • Thump-boxing trainer (advanced level)

  • Pre and post-natal nutrition

  • Sports nutrition

Pamela Ibarra




I initially started my college studies in Engineering. 2 years into the program, I knew it wasn’t my calling. After spending a year in the US, where I was part of an inspiring bootcamp community which changed and impacted my life in a very positive way, I went back to Mexico and did a 5-year degree in Nutrition (with a clinical approach) and enjoyed every minute of it. I’m now a Level 2 Anthropometrist (body measurements) by the International Society for the Advancement of Kinanthropometry (ISAK) and a Certified Personal Trainer.

Aside from 2 internship programs in Buenos Aires, Argentina and in Valencia, Spain, I’ve worked as a Sports Nutritionist in a private university in Mexico, and was in charge of multiple disciplines including basketball, football, track and field, swimming, and tennis. I’ve done private and corporate nutrition consultations for weight loss clients and amateur athletes, and I’ve also ran an outdoor bootcamp in Mexico for almost 7 years – it is amazing how it never gets boring!

Being healthy to me means you are balanced, you feel amazing, and you give your body what it needs to function properly. Nutrition here, plays a BIG role, because it’s the main fuel for our body. If we feed it with the right fuel, we can achieve unbelievable things. Of course, talking about physical health, moving enough everyday, and taking time for rest is very important as well. 

Giving practical examples and practicing what I preach are the top 2 things I do to lead my clients towards health and wellness. I guide them through a lifestyle change that will stick with them for life, not just for several days or weeks. This means teaching them to deal with everyday choices and habits, and working together to make their choices a little bit better everyday, until everything is balanced. It’s really amazing how can small changes can make a big difference, and make people happier, healthier, and feel better. 


  • B.A. Nutrition and Wellness 

  • Level 2 ISAK Anthropometrist 

  • NSCA Certified Personal Trainer

  • Bands, Balls and More – The Cooper Institute

  • Sports Nutrition

Debbie O’Neill




A mother of two based in Singapore for over 10 years, Debbie O’Neill is an Australian registered Nutritionist with a focus on clinical nutrition.

Growing up with eczema, asthma and allergies, Debbie relied on medications that were only masking the underlying issues instead of improving her conditions. Her personal experience with her health issues helped her understand that diet and lifestyle changes can make a significant impact on the body. When Debbie was older, she came to the realization that certain foods triggered many of her symptoms and being aware of the signs was one of the most important steps in her healing.

Debbie was also confronted with misinformation when dealing with her children’s nutrition and clinical conditions and spent countless hours doing her own research. When she was looking up on ways to heal her children, Debbie decided to study nutrition full-time to obtain the necessary qualifications to be a registered Nutritionist so she could make well-educated decisions for her family.  

Joining UFIT as a Clinical Nutritionist, Debbie previously spent a year interning at UFIT under the guidance of the team. Adopting an evidence-based approach that focuses on the whole body instead of just the areas of concern, she shows great empathy and support towards her clients with individually-tailored nutrition treatment plans.

With a keen interest in women’s health, hormonal health and pre-conception care, Debbie is passionate about educating people about the importance of nutrition and its impact on health and wellbeing. Constantly up to date with the latest research, Debbie’s mantra is to make it easy for people to achieve good health through diet with fresh, wholesome foods and simple lifestyle changes.


  • Advanced Diploma of Nutritional Medicine

  • Cert IV Massage Therapy

  • Accredited member of the Australian Traditional Medicine Society

  • Full accredited member with Complementary Medicine Association